Good God people.  Is this what it’s come to?  I don’t even know what to say about this. 

Let me start from the beginning.  Microsoft has a new search engine called Bing.  Steve Ballmer, as the CEO of Microsoft, is on a little press tour trying to tout Bing as the turning point in Microsoft’s struggle to beat Google.  In doing that Mr. Ballmer produced this quote which Henry Blodget based his post around…

[H]ey, we’ve had some early tries [in search], kind of like you might call Windows 1, and I think there was something called Windows 2 in there, and Windows 386 in the late ’80s, but [Bing] is far more like Windows 3. People say, aha, I see the vision. It pays off but it won’t fully pay off the vision in its first incarnation...

Blodget’s response was…

What is Steve missing here?  Microsoft had a monopoly in operating systems.  When you have a monopoly, everyone buys your upgrades. They buy them because they're a bit better, yes, but mostly because they don't have a choice.

Now as anyone with even a hint of historical knowledge knows Microsoft did not have a Monopoly on the Operating System in the time of Windows 1, 2 or 3.  In fact, they were so desperate to hang on to their DOS business that they jumped into bed with IBM and declared OS/2 the future of computing

And no, MS-DOS was not a monopoly. They had several viable competitors at every step of the chain.  From Amiga to Apple, CP/M to Desqview and all those in-between.

(Popular Myth: the Apple II used MS-DOS.  Truth: It used Apple’s version of DOS called…wait for it…AppleDOS)

Now I rarely attack an actual person.  I’ll attack a person’s ideas until I’m blue in the face but almost never an actual person.  But my God how is this guy considered a top-tier blogger in the tech scene? 

How is it that Techmeme has several other articles from supposed “tech pundits” that seem to go along with this analysis?  It’s crazy to me.  Do we just not care about actual expertise anymore?  Is knowing what you’re talking about just irrelevant now? 

I took the day off today to catch up on a bunch of stuff including this blog and I’d planned to write on the topic of Bing.  But this really “hit me where it hurts.”  I still want to believe blogs are a place where informed people write thoughtful analysis of the day’s events.  That’s why I have a blog, to participate in that type of discussion. 

Which is why this is so disheartening to me.

On the topic of Bing… Just to make the point here’s the real irony: Steve Ballmer is wrong.  But for completely different reasons.

If you know the history of Windows you realize that Microsoft had all but given up hope on it.  Gates was in love with the new Mac and corporations were all still buying from IBM.  Which is why Microsoft pledged it’s support for OS/2.  By the time Windows 2 was released the project had shrunk down to a skeleton crew. 

What happened then is two Microsoft programmers got the idea of working around a DOS limitation that kept Windows from fully using extended memory.  That turned it into a usable, low cost GUI for old DOS machines and that is why Windows took off (and OS/2 landed in the junk heap of history)

So what Ballmer misses is that Windows took off because a small team had the freedom to go off on their own and do something great.  Microsoft’s current monolithic structure prevents such innovation and THAT is why Bing probably won’t have the same success Windows had.