Usually I wouldn't bore you with the Ins-and-Outs of my personal blog reading but this is such a good example of how to lose a reader that I just couldn't resist.  For those who don't know, Dan Lyons used to imitate Steve Jobs on the (aptly titled) "Fake Steve Jobs Blog".  He's now struck out on his own with a personal blog under his real name.

A few days ago he commented on the topic of Steve Jobs' health saying...

Best part of Joe Nocera’s article from yesterday’s New York Times (“Apple’s Culture of Secrecy”) was, of course, the quote from Steve Jobs, the one where Nocera picks up the phone and Jobs hits him with this opening line: “This is Steve Jobs. You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.” 

In other words: Classy.

And just the kind of thing you’d expect from the CEO of a large, publicly traded company, right?

The above quoted article got him an ear full from both the Mac faithful and those who thought Jobs' health should remain a private matter.  He obviously took umbrage to that criticism saying...

Also striking in this whole fiasco around Steve’s health is the response from the Apple faithful. Check out the comments on this blog for a representative sample. Criticize the PR operation at Apple, or Dear Leader himself, and the Apple faithful swarm out in droves to call you a traitor or worse. My email inbox has even worse stuff. Or check out blogs like this one which is called “i drank the kool-aid” (ahem) and which now has become devoted to bashing me.

Friends, I’m sorry, but you’re enablers. Steve Jobs behaves like a spoiled child and you not only tolerate it, you defend it. Apple PR is arrogant, rude, and then stumbles trying to handle a textbook PR situation — the kind of situation that occurs pretty regularly in the business world, and the reason that companies have PR departments in the first place — and you defend that too. You refuse to hold Apple to the same standards as every other company.

Since then he's just gone completely off the rails on the topic.  To date, Lyons/FSJ has made 17 posts on the topic and that's over a mere 3 1/2 days.  Worse yet, he insists on posting the same darn joke over, and over, and over, and over and over again.  A joke that was only mildly amusing the first time. 

Basically it goes like this.  Lyons/FSJ says "Guess what, x person just called me.  He said "You think I'm an <insult here> and I think you're a <2nd insult here>, got a minute to chat".  Then he goes on to say 'x' person wanted him to know something but would only tell him off the record.

This is a list of the posts he's made that have essentially been the above joke with different names pasted in...

6 posts that are essentially identical and not that funny to begin with.

This, to me, is the most striking example of "I've had a little success and now I don't believe I can do any wrong"-ism that I've seen in a while.  The truth is 17 posts in the grand scheme of things isn't really THAT big a deal.  Information pollution for sure but not the end of the world. 

The main reason I'm unsubscribing is simply to do my small part not to feed what has obviously become an enormous ego.  Honestly, if getting angry e-mails from Apple fanatics is all it takes to get you riled up than you have way too high an opinion of yourself.