So the season is upon me…

Here in the Los Angeles area we have a station (KOST 103.5) who traditionally plays nothing but Christmas music for the month leading up to Christmas and they switched over yesterday.  This seems a bit early to me but this year hasn’t been the easiest of  years and I’ve decided I’m ready to settle into the season a little early (On the station’s part I’m sure the early switch has something to do with the fact that their ratings almost double during this time period every year)

So what does this have to do with technology?  Well, I’ve been saving this very educational commercial until the beginning of the season and I decided to post it today…

The trick is that the above is actually user generated.  Now take a look at the original.

Now for most, the first one is preferable and that is a fact that Coca Cola came to terms with when they (half way through the 2006 season) switched to a version resembling the user generated one.   I’m not one to appreciate user generated content as much as others in the blogosphere in that I think most of it isn’t worth my time but occasionally you see just how beneficial it can be and I like to point out when that is.  I don't think User Generated Content is t hat useful to the user but I think it can be invaluable to the corporation.