This is my “Steve Jobs has resigned” post. It’s a little different.
Here’s the deal. This post was written on 8/24 at 9:08pm PST and will be posted at 1pm PST tomorrow. Right after the stock market closes. I will not edit the content in any way. The reason I’m doing this is to make a prediction.
I predict Apple will do better than the overall stock market tomorrow.
I make that prediction for one reason: I trust Steve Jobs.
The drama lovers want to make this about his health but I really don’t see it. At the beginning of the year I theorized Jobs’ absence was part of a strategy to install his chosen successor and I think this is the pay off to that strategy. The strategy was built on proving Tim Cook was the right man for the job and that he was entirely capable of running Apple. I think this strategy was executed so well that the stock market, a notoriously jumpy community, will not punish Apple at all for Steve Jobs stepping down.
As for Steve Jobs himself I’d only say I’m happy for him.
Again I don’t think this is about health. If he was seriously ill he wouldn’t still be the chairman of the board. The chairman still has to appear in public quite a bit. Bill Gates continued to give speeches on behalf of Microsoft even after stepping down as CEO. I could see Jobs doing the same. Even if he doesn’t there are still public appearances. Think about how many times you’ve seen Al Gore at an Apple event and you start to see what I mean. So Jobs will be around.
But the truth is people get older and their priorities shift.
I’ll give you one example of what I mean by this. I have no doubt Jobs has fun during his various presentations. But it’s also a lot of hard work. It’s a “show” in the same way a theatrical production is which means you have rehearsals, choreography, mic checks, lighting checks, and so on. It isn’t a “jump on stage and speak from the heart” sort of thing.
A 56 year old worth $9 billion dollars is eventually going to come to a point where he doesn’t think it is worth it to go through all that several times a year.
And that at least has a pleasant pay off. Think about things like negotiating contracts with record executives. Or going through financial audits. Or dealing with the press after a scandal. These are all things a CEO has to do and all things that aren’t really worth Jobs’ time anymore.
Then there’s Tim Cook.
You can’t expect a world class talent to stand in your shadow forever. Eventually they’ll want to run their own show. That creates a problem for someone like Steve Jobs. Does he hang around longer and risk losing his best choice for successor. Or does he step down knowing the company will be in good hands. I think we got the answer to that question yesterday.
That’s my final point.
The company is in good hands. Not just Cook but Schiller, Forstall, and all the rest. It’s a world class team and I have no doubt they’ll continue to produce world class products.