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The TechCrunch Tablet Is Just an iPod Touch

clock July 22, 2008 08:08 by author Tom

For those who haven't heard, Michael Arrington of TechCrunch wants to build his own TabletPC Spec...

I’m tired of waiting - I want a dead simple and dirt cheap touch screen web tablet to surf the web. Nothing fancy like the Dell latitude XT, which costs $2,500. Just a Macbook Air-thin touch screen machine that runs Firefox and possibly Skype on top of a Linux kernel. It doesn’t exist today, and as far as we can tell no one is creating one. So let’s design it, build a few and then open source the specs so anyone can create them.

Here’s the basic idea: The machine is as thin as possible, runs low end hardware and has a single button for powering it on and off, headphone jacks, a built in camera for video, low end speakers, and a microphone. It will have Wifi, maybe one USB port, a built in battery, half a Gigabyte of RAM, a 4-Gigabyte solid state hard drive. Data input is primarily through an iPhone-like touch screen keyboard. It runs on linux and Firefox. It would be great to have it be built entirely on open source hardware, but including Skype for VOIP and video calls may be a nice touch, too.

 

I wasn't planning to post on this because I don't want to endorse the idea that a great product can be produced by 2689708043_3afee5af69_o"Crowdsourcing".  But as I was laying down to go to bed tonight I couldn't help but think on the problem and I realized pretty quickly that what he's describing is simply an iPod Touch.

Think about it, the Touch is capable of some pretty high end 3D Graphics which means its easily capable of supporting 2D at a higher resolution (as would be required by the TechCrunch Tablet).  Beyond that all the other requirements are identical.  Touch Screen, Camera, Solid State Memory, etc...  He basically just wants an iPod Touch with a bigger screen and some plastic molding to wrap around it. 

Given the above, we already have a price breakdown provided by Gizmodo...

The 8GB iPod Touch has these major component costs:

Flash Memory: $32
(by Toshiba)

Video-Audio Chip: $13

(by Samsung)

Other Memory: $12
(by Samsung)

Touch Screen: $44

(Broadcom - controller chip , Texas Instruments - video driver chip, STMicroelectronics- motion reorientation)
(Balda, Wintex, and Optrex do touch portions)
(while Epson, Toshiba Matsushita Display Technology, and Sharp Electronics can all handle the LCD portion)

Total Component Costs (we know this doesn't add up): $147, about 50% of the retail price, which is standard for iPods.

You would need a bigger screen which would cost more but companies like ELO use Capacitive Touch Screens at normal monitor sizes so the components exist and are being manufactured in bulk right now.  Given that, on a theoretical level, this would be a pretty easy design. 

tch That being said, the logical minded part of me would like to point out that hardware design is an extremely difficult discipline that requires well trained engineers.  You can't "Crowdsource" your way to an actual design because there are just too many factors involved in the design of consumer electronics.  Things like components' relative heat, airflow through the device, circuit board design, and so on are all things that an actual engineer has to sit down and think through. 

If that process was easy than you'd see new iPods every few months.  But it isn't.  So while I'm  happy to play along with the mental exercise of this I think someone needs to point out that there's no way this effort can produce an actual working device unless TechCrunch is willing to pay an electrical engineer to design it and even then it would be hard to find someone talented enough to pull it off. 

The reason Apple's industrial design skills are so admired is because what they do is no where close to easy.

Addendum: On the screen, the best I could find pricing wise was from this article on the TouchScreen XO-2.  Here's the quote...

“We applaud the idea, but the cost road map makes it impractical in the next two years,” says Andrew Hsu, Synaptics’ manager of technical marketing and strategic partnerships. “Right now the cost of two 8-in. resistive screens would run around $16, which at a $75 retail price, overwhelms the bottom dollar.”

So it is, in theory, possible to get into the price range Mr. Arrington wanted if the screen isn't multi-touch.



Is Adobe the Underdog To Watch?

clock July 22, 2008 06:35 by author Tom

I think people vastly underestimate Adobe and the strategic plan its been setting up over the past few years.  What they've done at this point is to take their crown jewel, Flash, and turn it into a tool that allows them to compete with companies like Microsoft and Apple on just about every major strategic front. 

When viewed in that context, I think today's news is pretty significant...

Adobe Systems is revamping its Media Player with a new interface and a deal that will let users of the software watch movies from Sony Pictures.

The interface update in the new version 1.1, due to ship Tuesday afternoon, presents users with a larger number of video shows. "There's more content that we surface earlier," said Ashley Still, senior product manager for Adobe Media Player.

The new Sony partnership means people will be able to watch full-length movies, including Jerry Maguire and Men in Black, on Adobe Media Player, she said. A total of about 600 shows and 25,000 individual episodes are available. Users can browse various content categories, selecting some as favorites, or subscribe to their own video feeds via RSS, Still said.

Now, if we're being completely honest, the Sony material seems to be mostly old stuff.  But look at it from a different angle and you realize that Adobe is very quietly building up an infrastructure.

Its essentially a system in beta but its a system that could some day rise to compete with Apple, Amazon, Microsoft, et al in the video arena.  In that regard it would seem to be just another pillar in a very impressive Adobe strategy that is becoming more evident by the day.

Look at what Adobe has accomplished in the last couple years:

1.  Created an Enterprise Development Environment: Adobe Flex is still quite a ways behind tools like Visual Studio but its also improving very quickly.  Combine that with the fact that its built around the proven model of Actionscript, a language Adobe is quickly innovating on, and you get a tool that might very likely turn into a significant threat. 

2.  Created a "Develop Once" Environment: For all intents and purposes it appears Adobe has succeeded where Java failed in that Adobe AIR applications are starting to pop up proving the platform's promise of "Develop Once, Run Anywhere".  This is a powerful advantage for Adobe and one that their competition in the market (Microsoft, Apple) don't seem willing to compete with.

3.  Expanded their virtual Monopoly in the "Rich Experience" Web: For all the Flash-Bashing that goes on it is still the most used environment for providing a "Rich" Web Experience and it shows no sign of weakening.  The fact that no one seems to be taking Microsoft Silverlight seriously (outside the Microsoft Development Community) is a testament to how entrenched Adobe Flash is.

4.  Expanded their dominance in Graphics (Photoshop), Web Design (Dream Weaver) and Video Editing (Premiere):  This is pretty self explanatory but is still deserving of praise.  A lot of companies let their past successes flounder when pursuing new initiatives but Adobe hasn't done that.  Their graphics tools have shown continual improvement over the past few years.

5.  Moved into the online content business: As I outlined above their entry is in its infancy but is fully functional which makes it one good push away from being a serious competitor.

All this leads to one important conclusion, Adobe is developing into a powerhouse and they're managing to do it almost completely under the tech media's noses.  I'm certainly not suggesting you take your eye off of Microsoft or Apple but I think the wise bet is to be watching Adobe very carefully in the next couple years.

They might just surprise everyone.



About Me

Hi, I’m Tom and I run the IT department for a non-profit agency which provides treatment to special-needs children. Though I will (like any blogger) comment on technology in general my main goal is to detail how I’m trying to use technology to help treat the children we serve and its my hope that blogging will allow me to connect with people who can help in that goal.

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